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Work done while at Wunderman Thompson

Stop Sucking 
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THE SITUATION

500 million plastic straws were being used every day in the US. Many of them end up in oceans, polluting the water and harming sea life. Lonely Whale Foundation wanted to raising awareness of the fact that if we don’t act now, by 2050, plastics will outweigh fish.

THE SOLUTION

Our #StopSucking campaign brought together an intentionally broad group of celebrities, all admitting how much they “suck” on plastic straws. Adrian Grenier (who is the founder of the Lonely Whale Foundation), Van Jones, Kendrick Sampson, Amy Smart, Emmanuelle Chriqui and Lucy Sumner were all featured in the promo video for launch. With $0 media spend, our total media impressions topped 831 million. It was a call to action that reached 74 million people and 29 million plastic straws were kept out of the waste stream.