CANNES LIONS - GRAND PRIX / DUBAI LYNX / CLIO Awards

Work done while at Wunderman Thompson

Subconscious Order 
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the situation

HungerStation offers thousands of restaurant options on their food delivery app in Saudi Arabia. Each year, their average customer spends about 132 hours in the somewhat mind-numbing task of browsing online menus, often leading to regrettable choices. This phenomenon is commonly known as "choice overload.”

THE SOLUTION

Meet 'Subconscious Order' – a groundbreaking HungerStation activation designed to rescue those stuck in endless scrolling, offering an ingenious solution for identifying their true cravings. With an array of delectable cuisines on display, this feature utilizes a front-facing camera, employing sophisticated algorithms to track eye movements. The AI then sifts through the resulting data to generate a comprehensive list of dishes aligned to the user's subconscious cravings. Subsequently, it presents a list of HungerStation restaurants where the highest scoring dish can be instantly ordered.