Tales of the Un-Probable
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THE CHALLENGE

Smartsheet helps teams solve complex, high-stakes work, but in a crowded field of productivity tools, its true impact risked blending in. We needed a campaign that could dramatize the magic of using the platform, while making it unforgettable, relatable, and rooted in reality. The goal: show that with Smartsheet, even the most ambitious work is possible.

THE SOLUTION

We created Tales of the Un-Probable—a campaign that reimagines real Smartsheet customer’s stories as epic, animated adventures. From McLaren Racing’s pursuit of championship glory, to a mission to land a rover on Mars, to Operation Smile delivering life-changing surgeries around the world—these are not fictional tales, but real achievements made possible by Smartsheet. Animation gave us the creative freedom to scale the stakes, infuse magic, and make the extraordinary feel surprisingly doable—just like Smartsheet does every day.